Sketch with boxes instead of words and simple shapes to get a sense of composition and balance before losing time in the details. Again, no perfecting yet! Pro tip: Use boxes to help with composition This’ll help you to see the big picture of your composition. Start with small, messy sketches about the size of your thumbnail. Ready to put your phrase into a composition? □ You’ll usually need around 2-4 levels, depending on how long your phrase is. This is a way to figure out the type hierarchy of your phrase. Then, put a double underline for your secondary words, triple for your tertiary, and so on. Looking at your phrase, what are the most important parts of the message? Underline them. Once you’ve made your list, put a star next to the ones that you’d like to work into your layout.ĭraw 3–5 rough thumbnail sketches to warm up your creative muscles without worrying about perfecting. Write them allll down (no filtering yet!). crown, apples, apple pie, mirror for Snow White with a foodie twist) Looking at your phrase, what images come to mind? (ex. Write down illustration ideasĮver throw in a few random sparkles, squiggles or flowers to fill up space when you’re almost done with your drawing? I have, and it didn’t always make sense □.īrainstorming how to integrate your illustrations at the very beginning gives you the chance to enhance the story of your lettering through the illustrations that you add. I’ll be using “Who’s the hungriest of them all?” from my project Hungrily Ever After, fairy tales with a foodie twist, as our example phrase for this tutorial. Once you decide on the phrase you’ll be lettering, write it out. I like starting with analog tools rather than digital to get messy without worrying about perfection (that comes later!). In this part of the process, your goal is to get your ideas out of your head and onto something you can see. First, grab a sketchbook (or a piece of paper) and pencil.
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